TikTok is introducing a new feature that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the service revealed that it currently hosts in excess of 1 bn AI videos.
Trial and Implementation
This change is being tested over the following weeks before a full-scale release. This advancement aligns with a surge in AI content, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing channels on a competing service only show content made by AI. A considerable share of this material is considered mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently illogical or surreal.
Based on user feedback that a lot of users like content made with AI tools, from AI artwork to educational videos, and we aim to provide users the option to increase or decrease of that, based on their own choices,” commented a company executive.
AI on the Platform
The service announced that there are presently 1.3 billion videos on its app tagged as artificially created. Overall, more than 100 mn pieces of content are uploaded to the platform daily, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Members will be in a position to limit or boost the level of artificial media they view by opening the content preference option in the app and picking the AI content topic. Other topics that can already be modified under the setting encompass politics, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate creators to tag “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the platform will henceforth add an AI-generated label to content made using its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This measure is intended to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is also establishing a $2m awareness program for specialists and institutions to develop learning resources about using AI responsibly. This initiative will support non-profit groups specializing in training programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, amid debate over plans to lay off a large number of content moderators in Britain. The company is set to eliminate 439 jobs in its trust and safety team in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but artificial intelligence can shield workers by removing the most distressing content ahead of it is viewed by people. The company announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the past year due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
